About Us

AMOR Umbrella

Our Story

AMOR Umbrella is a purpose-driven Social Veteran-owned, Media- Fashion Enterprise and proud of it, which is why from day 1 we have donate 10% of profits to veteran organizations, and initiatives and we have helped support part-time and full-time veteran jobs through our company and manufacturing partners.

AMOR Umbrella represents MUCH more than just providing stylish apparel and accessories….it symbolizes unity, camaraderie, understanding, relation, and empowerment. 

Our overarching Heart umbrella company focus in empowering our veteran families by providing employment, education and being a bridge builder to provide access to information, entertainment and a path to self empowerment to help them feel great about themselves and their potential. Knowing that empowering our veterans can help strengthen our communities with their skills and their leadership. 

Since its inception AMOR Umbrella is dedicated to elevate and support our military families by Giving, Restoring & Recovering HOPE One Story, One Product, One Moment at a Time.

Our Mission

To Give, Restore & Recover HOPE One Story at a Time by highlighting organizations and individuals contributing to our military and veteran community with a WARM HEART and a HELPING HAND instead of just a verbal thank you for your service.

To Empower our military families by providing Employment, Hope, Education, Opportunities and a path to Self Empowerment.

To strengthen military and civilian understanding.

To build a trusting relations with our customers, our associates & our community.

To become their reference point for quality, service and sustainability.

To put the finishing touches on our customers life’s special moments.

We understand that our success is dependent upon our customers’ success. Integrity and Honesty are at the HEART of our Company.

Our Vision Statement

Be the global leader that helps you transforms an ordinary product or service into something extraordinary and that makes a special unexpected moment unforgettable

Our Purpose

Our overarching umbrella company focus on our military families. It was founded to provide HOPE, because when we lose Hope we end up with 22 service members dying at day.

Our Name:

The Amor umbrella Logo has a few meanings and symbolism in it:

The first is the word umbrella originates from the Latin term ‘umbra’, which means taking shelter from the elements.

The umbrella as a shelter stands for unity. Those who are experiencing hardship are brought in under the umbrella to shelter them from the storm and gives them HOPE.

The second is the heart shape is the universal symbol for love and it represents the strong bond we developed while serving and that it extends beyond well after serving.

The third one is the word Spanish word AMOR (LOVE) that means universal love for all the people and things that we love. It also celebrates the diversity makeup of our company and our military forces as one of our biggest assets. Because when diverse people unite in a common Mission it results in a powerful and more effective force that become agents of change.

The last one is that when you unite the words, the symbols and the meanings of both AMOR + umbrella, it stand for Hope.

Just any umbrella means shelter from rain, but when you combine shelter in a red heart shape you also bring smiles, love and hope to your surrounding, environment, world and universe. AMOR is about celebrating our diversity and finding ways to love the moments, to stay present and keep on finding HOPE.

Our Initiatives

What started as an entrepreneurial class project, it became a mission that lead to several initiatives like the One Year+ quest to represent, the often overlooked, cultural diversity and rich heritage of 2M Veteran Women in the US. 

Help us make it a movement and create awareness about the challenges of transitioning into civilian lives.

We are committed to making a positive impact in the lives of veterans in the U.S with AMOR umbrella. 



How do We Help?

The Veteran Outreach approach.

 We found that misinformation of available resources was and still is an issue for active military and veterans alike, so often in the dark of where to go for that much needed help.

We help correct the gap by launching a Veteran Focus TV show named AMOR umbrella TV (AUTV) that highlight those organizations and individuals that provide those resources and by personally curating the content and the accuracy of the information and resources shared. 

The Entrepreneurial Education Outreach Approach.

We are dedicated to elevate and support veterans in their own entrepreneurial journey in order to create new beginnings, find new purpose and create a path to personal empowerment, while assisting them into growing and sustaining successful businesses through quality networking events, educational entrepreneurial programs, products and services. We know the ripple effect that empowering our veterans can have to strengthen our communities and companies. We know that veterans are highly skilled technical professionals, problem solvers, resilient, and proven leaders who can be tremendous assets to our society.

Our Initiatives Outreach Approach.

We also spearhead and organize several initiatives in order to raise awareness about veteran issues and to bridge the civilian and veteran communication.

The Advocate Apparel & Accessories Outreach Approach.

Our sustainable fashion apparel, and accessories could spark conversation, create inclusion and be a canvas on which we tell people’s stories, and that every time you wear it, or use it you’ll be a walking, talking advocate for the cause it represents.

Our own unique and charming, heart-shaped umbrella, a conversational piece that is available in selected shades of red, pink and white, remind your family and friends that love is always present with them to provide shade, rest, & protection. We offer a full line of merchandise and services to the U.S. Veteran and Military specialty apparel and clothing accessories market. 

AMOR Umbrella Apparel & Accessories selection has the distinct mission to put the finishing touches on the special life moments of our customers by reminding them that, in rain or shine, our umbrella is there to make them smile and think of their loved ones.

Through our products, social media, email, blog and public speaking opportunities, we work to educate others about the value that veterans provide. We are committed to strengthening civilian-military understanding.

We aim to inform you about the available resources for the military and veteran community.

Our books and video courses would guide you thru the process of launching your business and thru our retail products that help you create experiences and to spark the joy that helps us keep going and maintain hope alive.

We aim to inform, inspire and educate entrepreneurs about entrepreneurship.

Our coaching program is where we walk next to you and provide the accountability and community that would support you and help you thrive.

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