AMOR Umbrella will steal your heart come rain or shine.

Who we are?

AMOR Umbrella: Bridging Communities Through Storytelling

AMOR Umbrella sparks meaningful conversations and sets trends through innovative media—digital, print, TV, film, podcasts, and live events. We connect veteran and civilian communities, fostering understanding and inspiring action.

As a heart-centered, veteran-owned social enterprise, we create lasting impact by dedicating 10% of our profits to veteran initiatives and providing job opportunities for veterans through our company and partners.

Our Mission

AMOR Umbrella empowers military families, veterans, and their communities by fostering resilience, unity, and hope. We create impactful experiences through storytelling, innovative products, and initiatives that honor and support those who have served.

We bridge the gap between military and civilian populations by educating the public on veterans’ contributions, fostering understanding, and creating meaningful connections. Through our programs, outreach efforts, and eco-friendly apparel, we set new standards for quality, service, and sustainability while delivering transformative moments.

We serve veterans, military families, and communities that support them. Our work also engages civilians who seek to understand, appreciate, and connect with the military experience.

By championing camaraderie, empowerment, and connection, we turn everyday moments into extraordinary experiences—leaving a lasting impact.

Join us on our journey of Giving & Restoring HOPE One Story at a Time.

Our Values

At AMOR Umbrella, our values shape everything we do:

  • Unity & Camaraderie – We foster strong connections between military and civilian communities.
  • Creativity – We innovate through storytelling and meaningful experiences.
  • Understanding – We bridge gaps by educating and amplifying veterans’ voices.
  • Empowerment – We uplift veterans and military families, championing their resilience and leadership.

These values drive our mission to support, inspire, and create lasting impact.

Vision Statement

At AMOR Umbrella, we bridge the gap between military and civilian communities by fostering understanding, appreciation, and support for veterans and military families. Too often, their sacrifices and skills go unrecognized—we aim to change that by amplifying their voices and highlighting their contributions.

Our vision is a world where veterans and military 

families are empowered, celebrated, and fully supported. Through storytelling, meaningful products, and transformative experiences, we inspire hope and drive positive change. As a heart-centered, veteran-owned social enterprise, we champion unity, camaraderie, and resilience—leveraging veterans’ leadership to strengthen communities.

By educating the public and promoting sustainable fashion and impactful initiatives, we set new standards for quality, service, and empowerment. Our dream is to create lasting connections where military and civilian communities stand together in mutual respect and support.

Our Strategic Message

AMOR Umbrella: Empowering Veterans,  Strengthening Communities

At AMOR Umbrella, we are a heart-centered, veteran-owned social enterprise dedicated to bridging the gap between military and civilian communities. Through storytelling, innovative products, and transformative experiences, we empower veterans, support military families, and inspire meaningful connections.

Why Our Work Matters:
Veterans bring invaluable leadership, resilience, and skills to society, yet many face challenges in transition and recognition. We shine a light on their contributions, fostering understanding and appreciation while creating opportunities for them to thrive.

What We Offer:
We engage audiences through digital media, print, TV, film, podcasts, public speaking, live events, and sustainable fashion—igniting conversations that drive change. Our initiatives support veterans by dedicating 10% of our profits to veteran-focused programs and creating job opportunities within our company and manufacturing partners.

Our Impact:
By amplifying veterans’ voices and fostering unity, we inspire action, bridge communication gaps, and create a stronger, more connected society. Every purchase, event, and story shared contributes to a lasting movement of empowerment and hope.

Join Us:
Be part of the mission! Learn more, support our initiatives, or explore our products by contacting us @ info@amorumbrella.com  Together, we can create change, one story at a time.

Our Purpose

Our overarching umbrella company focus on our military families. It was founded to provide HOPE, because when we lose Hope we end up with 22 Service Members dying Every Day.

“Post 9/11, there are over 4.2 Million military Veterans that have served our nation.

1,700,000 (41%) have a disability as a result of their service, including psychological wounds, with 22 veterans commiting suicide every day.” (*data from va.gov and U.S. BLS)

A majority of the American public has little awareness of the sacrifice and ongoing suffering of our Veterans. Most of our injured, ill and disabled Veterans do not know how to find or cannot afford the required help they need.

The AMOR Umbrella Name & Logo

A Symbol of Hope,  Unity, and Love

Our logo embodies the essence of AMOR Umbrella’s mission and values. Each element has been carefully chosen to represent our commitment to supporting military families and veterans. Let’s explore the profound symbolism behind our iconic design:

Shelter and  Unity

The umbrella, derived from the Latin ‘umbra’, signifies shelter from life’s storms. It represents our commitment to unity, bringing those facing hardship under our protective canopy. Here, we offer respite and, most importantly, hope.

Love and  Bonding

At the heart of our logo – literally – is a universal symbol of love. This heart shape embodies the unbreakable bonds forged during military service, bonds that endure long after active duty ends. It’s a testament to the enduring camaraderie within the military community.

Diversity and  Strength

‘AMOR’, Spanish for love, celebrates universal compassion and the rich diversity within our company and armed forces. We recognize that when diverse individuals unite under a common mission, they become a powerful force for positive change.

Hope Through Unity Through  Unity

The fusion of AMOR and umbrella in our logo creates a powerful symbol of hope. More than just shelter from rain, our heart-shaped umbrella brings smiles, love, and optimism to all it touches. It’s a reminder to celebrate our differences, cherish each moment, and never lose sight of hope.AMOR Umbrella isn’t just a brand; it’s a movement. Our logo encapsulates our mission to support, unite, and inspire. Join us in spreading love, fostering unity, and bringing hope to our military families and veterans. Together, we can make a difference, one heartfelt moment at a time.

Our Veteran Initiatives

What started as a class project has grown into a mission-driven movement. AMOR Umbrella leads several initiatives that highlight the rich heritage of our military forces and their families, raising awareness about the challenges of military transition.

Join us in turning this mission into a movement—empowering veterans, uplifting military families, fostering understanding, and making a lasting impact.

Historical Gift Sent to the White hHuse  Representing 2M+ Veteran Women


How do We Help?

The Veteran Outreach  Approach

We’ve identified a critical gap: misinformation about available resources continues to plague both active military and veterans. To bridge this divide, we launched Umbrella of Hope TV (UHTV), a Veteran-focused show that illuminates organizations and individuals providing essential resources. Through meticulous content curation, we ensure the accuracy of information shared, guiding veterans towards the help they desperately need.

The Entrepreneurial Education Outreach  Approach

We’ve identified a critical gap: misinformation about available resources continues to plague both active military and veterans. To bridge this divide, we launched Umbrella of Hope TV (UHTV), a Veteran-focused show that illuminates organizations and individuals providing essential resources. Through meticulous content curation, we ensure the accuracy of information shared, guiding veterans towards the help they desperately need.

Our Initiatives  Outreach Approach

We spearhead numerous initiatives designed to raise awareness about veteran issues and bridge the communication gap between civilian and veteran communities. These efforts foster understanding, create dialogue, and build stronger, more inclusive societies.

The Advocate Apparel & Accessories Outreach Approach

Our sustainable fashion line serves as a powerful advocacy tool. Each piece sparks conversations, fosters inclusion, and becomes a canvas for storytelling. By wearing our apparel, you become a walking advocate for veteran causes.Our signature heart-shaped umbrella, available in select shades of red, pink, and white, is more than just a conversation starter – it’s a reminder that love, protection, and support are always present. We offer a full range of merchandise tailored to the U.S. Veteran and Military community, each item designed to add meaningful touches to life’s special moments.

Educating Through  Advocacy

AMOR Umbrella leverages multiple platforms – our products, social media, email campaigns, blog posts, and public speaking engagements – to educate the public about the immense value veterans bring to society. We are steadfast in our commitment to strengthening civilian-military understanding, ensuring that the contributions of our veterans are recognized and celebrated.Join AMOR Umbrella in our mission to support, empower, and advocate for veterans. Together, we can create lasting change, one story, one product, one initiative at a time.

We aim to inform you about the available resources for the military and veteran community.

Our books and video courses would guide you thru the process of launching your business and thru our retail products that help you create experiences and to spark the joy that helps us keep going and maintain hope alive.

We aim to inform, inspire and educate entrepreneurs about entrepreneurship.

Our coaching program is where we walk next to you and provide the accountability and community that would support you and help you thrive.

The over arching umbrella is focused on our military families 

Understanding that assistance can take many forms.

Our key areas of focus are:

• Entrepreneurship (Lifestyle, Support, Education)

Education (Lifestyle, Support, Education)

Family Core (Functionality/Stability/Re-engagement)

Experiential (Lifestyle/Activities/Socialization)

What We Believe

We Believe in the Family Approach.
We Believe in supporting all Veterans, Military Spouses, Parents and Children.
We Believe in Working together as “One-Unit” and Supporting each other as “One Family”

We Believe in serving the military community everywhere

WHY AMOR UMBRELLA

AMOR Umbrella represents MUCH more than just providing stylish apparel and accessories….it symbolizes unity, camaraderie, understanding, relation, and empowerment. Although “AMOR Umbrella” is just 1 entity, it is an entity that willingly unites with MANY others whose professional missions are ones of understanding the current needs, have the willingness to provide solution focused results, and are also voluntarily enlisting their services to empower one-another in continued growth and prosperity. AMOR Umbrella symbolizes the “WANT” to help women find the self confidence and esteem that has been chipped away over time. It will ultimately be the symbol that helps bridge their real-self, gifts, natural talents, and most importantly, it will also provide smiles. Just any umbrella means shelter from rain, but when you combine shelter in a red heart shape you also bring smiles, love and hope to your surrounding, environment, world and universe. AMOR is about celebrating our diversity and finding ways to love the moments. AMOR Umbrella represents transforming an ordinary product into something extraordinary by helping you capture the perfect experience into a treasured memory. It will not be forgotten!!! It is more than a practical object that can just shield you from rain and sun, it is something that also compliments outfits and it is definitely not a throw away object. Think of amor umbrella as simply constant companion that can make a special unexpected moment unforgettable.

The above video was made in collaboration with a military spouse and features a military kid, and a military kid video editing skills, because:  
THE MILITARY FAMILY ROCKS.

WE HAVE SERVED
The umbrella as a shelter stands for unity. Those who are experiencing hardship are brought in under the umbrella to shelter them from the storm and gives hope. The heart shape represents the strong bond we developed while serving and extends beyond well after serving.

HOW WE GOT STARTED

AMOR Umbrella is a company that initially started as a class project but quickly become a life changing endeavor. It lit the fire of entrepreneurship and sparked a journey of creativity, problem solving, personal empowerment and constant innovation.

MEET OUR FOUNDER

picture by Richard Sarabia, DBA

“Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out a heart shaped bright red umbrella.This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving.”- said Niurka, AMOR Umbrella Founder

 

WHO WE ARE

AMOR Umbrella, is a Certified Disable Veteran Owned Small Business (SDVOSB) & a Woman Owned, Social Impact Brand that is Veteran Owned and Operated, that employs Veterans and their Family members and who believe in providing top quality value and satisfaction to our clients.

AMOR Umbrella is an enterprise that under it’s umbrella has 3 units that focus on encouraging positive change and solutions that, as a newly separated veteran I faced.

Company Information

AMOR Umbrella is a DBA of Ventures C & A LLC

Certified by: VA, SBA, DoD, and the State of Florida

Registered with:  the SAM system

OFFICE HOURS

Monday – Sunday: 7am – 5pm EST

Email: info@amorumbrella.com

*Emergency/After Hours Service Available

 
Our Story Success
 
Listen to what our customer are saying. Learn More

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa

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