Welcome to AMOR umbrella: Service Disabled Veteran Owned - Exclusive discounts for current and former military, first responders and law enforcement
AMOR Umbrella is a veteran-owned media and social impact company that transforms storytelling into action.
We create powerful content across film, television, podcasts, digital media, live events, and print—connecting veteran and civilian communities to foster understanding, spark conversation, and inspire change.
Giving & Restoring hope, one story at a time. We empower military families, veterans, and their communities through storytelling, education, and experiences that promote resilience, unity, and healing.
We bridge the gap between military and civilian populations by educating the public on veterans’ contributions, fostering understanding, and creating meaningful connections.
What We Do
We produce impactful stories like Keep On Living, shedding light on veteran mental health and inspiring real-world action.
Through Umbrellas of Hope TV (UHTV) and Founders Time Podcast, we share stories of resilience, entrepreneurship, and transition—educating and empowering our audience.
Through Move 4 Hope, we create immersive experiences—Run, Walk, Ruck, Ride, and Roll—turning movement into healing and connection.
We provide tools, courses, and mentorship to help veterans and entrepreneurs build, grow, and lead with purpose.
Our products are created by military and first responder families—empowering communities while driving impact.
As a heart-centered, veteran-owned social enterprise, we create lasting impact by dedicating 10% of our profits to veteran initiatives and providing job opportunities for veterans through our company and partners.
A world where veterans and military families are fully seen, supported, and empowered—where every story matters, and every life is valued.
Be part of the mission! Learn more, support our initiatives, or explore our products by contacting us @ info@amorumbrella.com Together, we can create change, one story at a time.
Our dream is to create lasting connections where military and civilian communities stand together in mutual respect and support.
Veterans bring unmatched leadership, discipline, and resilience to society—yet many face profound challenges after service, including isolation, transition struggles, and mental health barriers.
The need is urgent.
Over 4.2 million veterans served post-9/11
1.7 million live with service-connected disabilities
17.6 veterans die by suicide every day
At AMOR Umbrella, we believe awareness must lead to action.
We shine a light on these realities to break stigma, connect individuals to resources, and ensure no one faces their battles alone.
We are one family. One unit. One mission. Through unity, storytelling, and action, we turn moments into movements—and hope into lasting impact..
AMOR Umbrella was founded to restore what is often lost after service: hope.
We exist for the military families navigating unseen struggles—those seeking understanding, support, and connection.
Because when hope fades, lives are at risk.
Our mission is simple: Restore hope. Reduce stigma. Save lives.>
symbolizes protection—shelter from life’s storms.
At the heart of our logo – literally – is a universal symbol of love. This heart shape embodies the unbreakable bonds forged during military service, bonds that endure long after active duty ends. It’s a testament to the enduring camaraderie within the military community.
‘AMOR’, Spanish for love, celebrates universal compassion and the rich diversity within our company and armed forces. We recognize that when diverse individuals unite under a common mission, they become a powerful force for positive change.
What started as a class project has grown into a mission-driven movement. AMOR Umbrella leads several initiatives that highlight the rich heritage of our military forces and their families, raising awareness about the challenges of military transition.
Join us in turning this mission into a movement—empowering veterans, uplifting military families, fostering understanding, and making a lasting impact.
AMOR Umbrella is more than a brand—it is a movement.
We transform storytelling into action, using media, apparel, and experiences to create connection, awareness, and empowerment.
We don’t just create products.
We create moments, conversations, and change.
Through every story, every event, and every initiative,
we help people:
feel seen
feel supported
feel connected
Because when people feel connected—they begin to heal.
The above video was made in collaboration with a military spouse and features a military kid, and a military kid video editing skills, because:
THE MILITARY FAMILY ROCKS.
HOW WE GOT STARTED
AMOR Umbrella started as a class project but quickly become a life changing endeavor. It lit the fire of entrepreneurship and sparked a journey of creativity, problem solving, personal empowerment and constant innovation.
“Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out a heart shaped bright red umbrella.This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving.”- said Niurka, AMOR Umbrella Founder
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa
WE HAVE SERVED
The umbrella as a shelter stands for unity. Those who are experiencing hardship are brought in under the umbrella to shelter them from the storm and gives hope. The heart shape represents the strong bond we developed while serving and extends beyond well after serving.
Company Information
AMOR Umbrella is a DBA of Ventures C & A LLC
Certified by: VA, SBA, DoD, and the State of Florida
Registered with: the SAM system
OFFICE HOURS
Monday – Sunday: 7am – 5pm EST
Email: info@amorumbrella.com
*Emergency/After Hours Service Available
LET’S STAY IN TOUCH!
