Mission & Marketplace Giving & Restoring Hope, One Story at a Time. Shop With Purpose
Our Mission & Purpose

Giving & Restoring Hope, One Story at a Time

AMOR Umbrella is a purpose-driven social enterprise transforming storytelling into community action through broadcast media, physical wellness movements, and sustainable economic empowerment.

🇺🇸 Veteran-Owned Woman-Owned
AMOR Umbrella Origin with Class Professor and Teammates
Founder Niurka Castaneda with Signature Heart Umbrella

From Class Project to National Movement

AMOR Umbrella began as an academic project that ignited a vision of post-military identity—combining military discipline, education, and creative innovation with storytelling and service. Today, as a DBA of Ventures C & A LLC, we stand as a dedicated social enterprise supporting veterans and military families through media, economic empowerment, and community healing.

“Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out of a heart-shaped bright red umbrella. This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving.”
— Niurka, Founder of AMOR Umbrella
AMOR Umbrella Logo Symbolism Breakdown Diagram

The Symbolism: Protection & Purpose

The Umbrella (Protection & Shelter)

Symbolizes shelter from life’s storms—offering protection, community, and active support to veterans experiencing transition hardship.

The Heart Shape & Spanish 'AMOR'

Embodied at the center of our signature umbrella, representing the unbreakable bond formed during service and universal love for humanity.

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”
— Mother Teresa

The AMOR Ecosystem

Transforming veteran storytelling into direct community impact through broadcast media, physical wellness movements, and sustainable economic empowerment.

10%

Profits Fund Veteran Programs

100+

Independent Creators & Vendors

Global

Media & Community Reach

AMOR Umbrella Origin with Class Professor and Teammates
Founder Niurka Castaneda with Signature Heart Umbrella

From Class Project to National Movement

AMOR Umbrella began as an academic project that ignited a vision of post-military identity—combining military discipline, education, and creative innovation with storytelling and service. Today, as a DBA of Ventures C & A LLC, we stand as a dedicated social enterprise supporting veterans and military families through media, economic empowerment, and community healing.

“Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out of a heart-shaped bright red umbrella. This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving.”
— Niurka, Founder of AMOR Umbrella
AMOR Umbrella Logo Symbolism Breakdown Diagram

The Symbolism: Protection & Purpose

The Umbrella (Protection & Shelter)

Symbolizes shelter from life’s storms—offering protection, community, and active support to veterans experiencing transition hardship.

The Heart Shape & Spanish 'AMOR'

Embodied at the center of our signature umbrella, representing the unbreakable bond formed during service and universal love for humanity.

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”
— Mother Teresa