🇺🇸 SERVICE-DISABLED VETERAN-OWNED BUSINESS  |  WE’RE HIRING! VIEW OPEN ROLES

Federal & Enterprise Verification

Service-Disabled Veteran-Owned Social Enterprise

SDVOSB Certified Enterprise
VA & SBA Certified Small Business
DoD Registered Department of Defense
SAM.GOV Active Federal Contractor

The AMOR Umbrella Ecosystem

Transforming storytelling into action through film, broadcast media, wellness movements, editorial publications, and social enterprise.

Documentary Film

Keep On Living

A documentary shedding light on veteran mental health, resilience, and transition stories to inspire action.

Explore Film
Broadcast TV

UHTV

Umbrellas of Hope TV bringing inspiring media, veteran spotlights, and stories of hope to global audiences.

Watch TV
Podcast Media

Founders Time

Highlighting veteran entrepreneurship, business growth strategies, and inspiring founder journeys.

Listen Now
Editorial Publication

Umbrella Splash Magazine

Featured stories, contributor highlights, and inspiring articles celebrating impact and community leadership.

Read Magazine
Community Action

Move 4 Hope

Annual 5K walks, rucks, runs, and rides connecting veterans with military families to foster community support.

Join Movement
Social Impact Store

AMOR Marketplace

Products crafted by veteran and first responder families—10% of profits directly fund veteran programs.

Shop Products

How We Started: From Class Project to Movement

AMOR Umbrella began as an academic project that sparked a transformative mission. It ignited a vision of post-military identity, combining discipline, education, and innovation with storytelling and service.

Today, AMOR Umbrella stands as a DBA of Ventures C & A LLC, serving as a dedicated social enterprise supporting veterans and military families through media, economic development, and community healing.

The Umbrella (Protection & Shelter)

Symbolizes shelter from life’s storms—offering protection, community, and support to veterans experiencing transition hardship.

The Heart Shape & Spanish ‘AMOR’

Embodied at the center of our signature umbrella, representing the unbreakable bond formed during service and universal love for humanity.

AMOR Umbrella Origin with Class Professor and Teammates
Founder Niurka Castaneda with Signature Heart Umbrella

How We Started: From Class Project to Movement

AMOR Umbrella started as a class project but quickly became a life-changing endeavor. It lit the fire of entrepreneurship and sparked a journey of creativity, problem solving, personal empowerment, and constant innovation.

“Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out of a heart-shaped bright red umbrella. This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving.”
— Niurka, AMOR Umbrella Founder
Read The Founder’s Full Story
AMOR Umbrella Logo Symbolism Breakdown Diagram

The Symbolism: Protection & Purpose

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”
— Mother Teresa

The Umbrella (Protection & Shelter)

Symbolizes shelter from life’s storms—offering protection, community, and support to veterans experiencing transition hardship.

The Heart Shape & Spanish ‘AMOR’

Embodied at the center of our signature umbrella, representing the unbreakable bond formed during service and universal love for humanity.

Learn More About Our Mission