About US


AMOR Umbrella represents MUCH more than just providing stylish apparel and accessories....it symbolizes unity, camaraderie, understanding, relation, and empowerment. Although "AMOR Umbrella" is just 1 entity, it is an entity that willingly unites with MANY others whose professional missions are ones of understanding the current needs, have the willingness to provide solutionfocused results, and are also voluntarily enlisting their services to empower one-another in continued growth and prosperity. 

AMOR Umbrella symbolizes the "WANT" to help women find the self confidence and esteem that has been chipped away over time. It will ultimately be the symbol that helps bridge their real-self, gifts, natural talents, and most importantly, it will also provide smiles. 

Just any umbrella means shelter from rain, but when you combine shelter in a red heart shape you also bring smiles, love and hope to your surrounding, environment, world and universe. AMOR is about celebrating our diversity and finding ways to love the moments.

AMOR Umbrella represents transforming an ordinary product into something extraordinary by helping you capture the perfect experience into a treasured memory. It will not be forgotten!!!

It is more than a practical object that can just shield you from rain and sun, it is something that also compliments outfits and it is definitely not a throw away object. Think of amor umbrella as simply constant companion that can make a special unexpected moment unforgettable.

The above video was made in collaboration with a military spouse and features a military kid, and a military kid video editing skills, because
The umbrella as a shelter stands for unity. Those who are experiencing hardship are brought in under the umbrella to shelter them from the storm and gives hope. The heart shape represents the strong bond we developed while serving and extends beyond well after serving. 


AMOR Umbrella is a company that initially started as a class project but quickly become a life changing endeavor. It lit the fire of entrepreneurship and sparked a journey of creativity, problem solving, personal empowerment and constant innovation. 

picture by Richard Sarabia, DBA

"Entrepreneurship was a way to find my identity after transitioning from the military and building a brand out a heart shaped bright red umbrella.This was the starting point for me because it captured my imagination. I was able to combine my military skills, my education, experience, and innovation with my dreams of traveling and create memories of the places visited while serving."- said Niurka, AMOR Umbrella Founder


AMOR Umbrella, a registered trademark DBA of Ventures C & A LLC is a Certified Disable Veteran Owned Small Business (SDVOSB) & a Woman Owned, Social Impact Brand that is Veteran Owned and Operated, that employs Veterans and their Family members and who believe in providing top quality value and satisfaction to our clients.

AMOR Umbrella is an enterprise that under is umbrella has 3 units that focus on encouraging positive change and solutions that, as a newly separated veteran I faced.

Company Information

AMOR Umbrella is a DBA of Ventures C & A LLC

Certified by: VA, SBA, DoD, and the State of Florida 

Registered with:  the SAM system


DUNS: 081202662

TAX ID: 825103850


Monday - Sunday: 7am - 5pm EST

Email: info@amorumbrella.com

*Emergency/After Hours Service Available

Our Story Success
Listen to what our customer are saying. Learn More


Our Story Success


To make an impact in every household, and become the world leader in providing smiles, love, hope and an inspirational pathway to self-empowerment.


Be the global leader that helps you transforms an ordinary product into something extraordinary and that makes a special unexpected moment unforgettable


To put the finishing touches on our customers life’s special moments.
To build a trusting relations with our customers, our associates & our community. 
To become their reference point for quality, service and sustainability.
We understand that our success is dependent upon our customers’ success. 
Integrity and Honesty are at the HEART of our Company.
Niurka Castaneda, the founder of AMOR Umbrella is a Mom, a Veteran of the US Army, a writer, a voracious reader, an enthusiastic traveler, a student, an entrepreneur and a logistician. Learn more about her.
I grew up in Cuba from a family of entrepreneurs and artists. Her grandfather was a poet, her parent’s Cuban entrepreneurs. They were very resourceful people and why she believes she is so enterprising and artistic. She feel the need to serve this great country. It was one of the most rewarding and challenging decisions she have ever made. The military offered her many new experiences and learned new skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, risk tolerance and many more that serve her well even today. READ VOYAGE INTERVIEW and the VBOC spotlight

"I felt a need to create and find a new purpose in life as an entrepreneur, through trial and error, found that my story can also be used to empower and inform others.” - said Niurka, Amor Umbrella Founder.

Because she understands the difficulty of transitioning out the military as a female, she is able to talk through the steps, make a plan and offer resources in order to fulfill your passion as a veteran entrepreneur. She focuses on coaching others through the startup process of building their own dream business by helping then build the frameworks and system needed to build a solid foundation from the beginning.

We are here to meet the needs of the marketplace and create on-going, successful business with engaged users, clients and buyers who are committed to support certified Service Disabled, Veteran Owned, Small Businesses (SDVOSB).  To utilize her business administration skills, logistical expertise, perseverance and commitment to serve that was learned in the Army, and create jobs for other veterans which has been verified by the VA, SBA, DoD, and the State of FL and is registered with SAM, and DUNS. 

Find out more about her and or additional offers


Brand Development 

Products & Accessories

Coaching / Consulting

Founders Time Podcast


Workshops / Retreats

AUTV Amor Umbrella TV

Video Courses “Start Lean & Start Mean” series





I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”

Mother Teresa