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Business Coaching & Consulting

Strategy. Visibility. Implementation. Growth.

Build a stronger business with practical guidance, strategic accountability, visibility support, systems thinking, and hands-on implementation. Whether you need clarity, a growth strategy, better systems, stronger visibility, or experienced business guidance, you do not have to build alone.

The WBA Path
Learn what you need. Build what matters. Apply it with support.
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More Than a Good Idea

Growth Requires More Than a Good Idea.

A strong business needs strategy, structure, visibility, decision-making, accountability, and execution. Coaching and consulting help you move from knowing what you want to do to understanding what needs to happen next.

Build the business. Clarify the message. Strengthen the visibility. Turn strategy into action.
Areas of Support

What We Can Work On

Your business may need one area of support or several working together. Our approach connects strategy, operations, leadership, visibility, and implementation.
01

Strategy

Create clearer direction and make stronger business decisions.

  • Business Strategy
  • Growth Planning
  • Decision-Making
  • Priorities & Goals
02

Operations

Build systems that make the business easier to operate and manage.

  • Systems & Processes
  • Productivity
  • Workflow Improvement
  • Implementation Planning
03

Leadership

Strengthen how you lead, prioritize, communicate, and follow through.

  • Leadership Development
  • Accountability
  • Communication
  • Execution
04

Visibility

Make your expertise, business, story, and message easier to understand and remember.

  • Personal Brand
  • Positioning & Messaging
  • Media Visibility
  • Storytelling & Public Presence
Build the Business

Strategy That Helps You Move Forward.

Build stronger foundations, clarify priorities, improve systems, make better decisions, and create an approach to growth that fits your business.

Strategy
Growth
Systems
Operations
Leadership
Accountability
Build the Presence

Your Business Needs More Than Strategy. It Needs Visibility.

Your expertise has value. Your story has value. Your business has something to say. We can help you clarify the message and strengthen how you communicate your value to the people you want to reach.

Personal Brand
Messaging
Media Visibility
Storytelling
Public Presence
Platform Development
Ways to Work Together

How Can We Work Together?

Start with the level of support you need today. Your path can evolve as your business grows.
01 • START HERE

Business Consultation

A focused conversation to understand your challenge, clarify your needs, and determine the most appropriate next step.

Start a Conversation →
02 • STRATEGY

1:1 Business Coaching

Personalized strategy, roadmap development, decision support, accountability, and ongoing business growth guidance.

Apply for Coaching →
03 • COMMUNITY

Group Business Coaching

Strategy, accountability, learning, and community for entrepreneurs who want support while building and growing.

Explore Group Coaching →
04 • SPECIALIZED

Visibility & Personal Brand

Clarify your message, strengthen your personal brand, improve your public presence, and develop opportunities for visibility.

Explore Visibility Coaching →
06 • ENTERPRISE

Executive Consulting

Higher-level strategic and operational support for established organizations requiring comprehensive guidance and execution oversight.

Schedule Private Inquiry →
Coaching + Consulting

Guidance When You Need It.
Expert Support When You Need More.

Coaching and consulting serve different purposes. The right approach depends on where your business is, what challenge you’re facing, and the level of support you need.

01

Business Coaching

Coaching helps you think through decisions, create structure, stay accountable, and move your business forward with greater clarity.

Strategic direction and priorities
Accountability and goal tracking
Decision-making support
Leadership and productivity
Ongoing growth strategy
02

Business Consulting

Consulting provides deeper analysis, recommendations, systems guidance, and specialized support when your business needs more than ongoing coaching.

Business and operational analysis
Growth and systems strategy
Technology and workflow guidance
Implementation recommendations
Higher-level strategic support

Not sure which direction fits? Start with a Business Consultation and determine the most appropriate next step for your business.

01

Clarity

Understand where your business is going, what matters most, and which decisions need your attention now.

02

Build

Turn ideas and strategy into practical systems, digital assets, workflows, and repeatable business processes.

03

Scale

Strengthen operations, improve execution, and create a business structure designed for sustainable growth.

Business Coaching & Consulting

Growth Requires More Than a Good Idea.

A strong business needs more than ambition. It needs clear priorities, practical systems, informed decisions, accountability, and consistent implementation.

Business Strategy

Clarify direction and create a practical path forward.

Growth

Identify opportunities that support sustainable expansion.

Systems

Build processes that make the business easier to operate.

Decision-Making

Make important business decisions with greater confidence.

Productivity

Improve how time, tools, priorities, and resources are managed.

Leadership

Strengthen leadership thinking and organizational effectiveness.

Accountability

Stay focused on measurable commitments and outcomes.

Implementation

Move from planning into real-world execution.

Choose Your Level of Support

Strategy. Implementation. Leadership.

Different businesses need different levels of support. Choose the engagement designed around where you are now and what you need next.

STRATEGY

1:1 Business Coaching

Direction, roadmap structure, and strategic accountability for entrepreneurs who need clarity and a stronger path forward.

Bi-weekly 60-minute Strategy Calls
Custom Business Roadmap
Direct Email Support
Goal & KPI Tracking
Apply for Coaching
ENTERPRISE

Executive Consulting

Comprehensive growth and operational leadership for established organizations requiring high-level advisory and oversight.

Everything in Implementation
Full Operations & Growth Audit
Custom Tech Stack Architecture
Dedicated Execution Lead
Direct Executive Access
Schedule Private Inquiry
Find Your Fit

Different Stage. Different Support.

The right engagement depends on the level of clarity, implementation, and leadership support your business needs.

Support Area
1:1 Coaching
Implementation / Executive
Primary Need
Clarity & direction
Systems & execution
Strategy
High focus
High focus
Implementation
Guidance
Hands-on support
Systems
Roadmap
Build & architecture
Leadership Support
Founder accountability
Executive advisory
Most Popular

Build Your Business Engine.

Strategy becomes more powerful when it becomes something your business can actually use.

Idea & Systems Implementation

From Concept to Operational Asset.

You may know exactly what you want to build but not have the time, technical capacity, or systems knowledge to bring it all together. This engagement bridges that gap.

We don’t just advise — our team works alongside you to build, configure, and launch your operational assets.

Landing Pages & Funnels
Workflow Automations
Technology Integration
Brand Asset Integration
Build My Business Engine
Business Consultation

Start With the Challenge.
Find the Right Next Step.

You don’t have to know exactly what service you need before you reach out. A focused consultation gives us an opportunity to understand the challenge and determine what type of support makes the most sense.

Bring the Question You’re Trying to Solve.

Whether you’re facing a difficult decision, struggling with a business process, preparing for growth, or trying to turn an idea into something operational, consultation starts with understanding what is actually happening inside your business.

1

Bring the Challenge

Identify the issue, decision, opportunity, or priority you want to address.

2

Get Perspective

Examine the situation and identify practical options and priorities.

3

Determine Next Steps

Identify the level of support that makes sense for your business.

Schedule a Consultation
From Conversation to Action

Your Consultation Can Lead to the Right Level of Support.

Depending on your needs, the next step may be coaching, implementation, group support, or executive consulting.

01
1:1 Business Coaching
02
Group Business Coaching
03
Idea & Systems Implementation
04
Executive Consulting
Ways to Work Together

How Can We Work Together?

Start with the level of support you need today. Your path can evolve as your business grows.
01 • START HERE

Business Consultation

A focused conversation to understand your challenge, clarify your needs, and determine the most appropriate next step.

Start a Conversation →
02 • STRATEGY

1:1 Business Coaching

Personalized strategy, roadmap development, decision support, accountability, and ongoing business growth guidance.

Apply for Coaching →
03 • COMMUNITY

Group Business Coaching

Strategy, accountability, learning, and community for entrepreneurs who want support while building and growing.

Explore Group Coaching →
04 • SPECIALIZED

Visibility & Personal Brand

Clarify your message, strengthen your personal brand, improve your public presence, and develop opportunities for visibility.

Explore Visibility Coaching →
05 • SPECIALIZED

Business Procurement Coaching

Build the knowledge, positioning, readiness, and practical strategy needed to pursue procurement opportunities and compete for business contracts.

Explore Procurement Coaching →
07 • ENTERPRISE

Executive Consulting

Higher-level strategic and operational support for established organizations requiring comprehensive guidance and execution oversight.

Schedule Private Inquiry →
1:1 Business Coaching • Strategy

Turn Business Challenges Into a Clearer Path Forward.

Personalized coaching for entrepreneurs who need direction, structured growth, strategic accountability, or a trusted space to work through important business decisions.

We focus on where your business is now, where you want it to go, and what needs to happen next.

Apply for Coaching

What You Can Expect

Strategy Calls
Bi-weekly 60-minute strategy sessions.
Business Roadmap
A customized structure for your priorities and growth.
Direct Support
Email support between scheduled sessions.
Goal & KPI Tracking
Keep priorities visible and progress measurable.
Specialized Support • Visibility

Build the Business. Build the Visibility.

Visibility is not about becoming someone else. It is about becoming clearer about who you are, what you offer, why it matters, and how you communicate it to the people you want to reach.

Media Visibility

Prepare for interviews, media opportunities, podcasts, television, radio, and other public-facing opportunities.

Personal Brand

Strengthen positioning, professional presence, credibility, audience clarity, and your public-facing identity.

Message & Story

Develop your founder story, business story, signature message, speaker story, and the reason behind what you do.

Platform Development

Explore podcast, television, speaking, content, and media platform concepts that support your larger business vision.

Explore Visibility & Personal Brand Coaching →
Comcast RISE Grant Winner
Business Consulting • Grant Strategy

Grant Consulting for Businesses Ready to Pursue Funding.

Grant opportunities can require more than completing an application. Your business needs to be positioned to communicate its purpose, readiness, impact, project, and use of funds clearly.

Grant consulting provides strategic guidance around readiness, positioning, documentation, project alignment, and application review.

Grant Opportunity Assessment
Application Strategy
Business Story & Impact
Documentation Planning
Budget & Project Alignment
Application Review
Discuss Grant Consulting
Grant consulting provides strategic guidance and application support. Funding awards are determined by the applicable funder and are not guaranteed.
Implementation • Hands-On Support

Turn Ideas Into Working Business Assets.

MOST POPULAR

Sometimes strategy is not the problem. You know what you want to build, but you need support turning the idea into a functioning business asset, workflow, system, or digital experience.

This support connects strategic guidance with practical implementation. We do not simply tell you what to build—we can work alongside you to configure, organize, and launch your operational assets.

01 Everything in 1:1 Coaching
02 Landing Page & Funnel Setup
03 Technology & Workflow Automation
04 Brand Asset Integration
Build My Business Engine
Specialized Business Coaching • Procurement

Business Procurement Coaching for Companies Ready to Compete.

Procurement opportunities can open new doors for a business, but being ready to pursue contracts requires more than simply finding an opportunity. Your business needs positioning, preparation, organization, and a clear understanding of what you are pursuing.

PROCUREMENT SUPPORT

What We Can Work On

Procurement Readiness
Review where your business is today and identify areas that may need attention before pursuing opportunities.
Business Positioning
Clarify what your company does, who it serves, and the value it brings to potential buyers or contracting organizations.
Capability Messaging
Strengthen how you communicate your capabilities, experience, differentiators, and business value.
Opportunity Strategy
Develop a more intentional approach to identifying and evaluating procurement opportunities.
Business Infrastructure
Identify systems, documentation, workflows, and operational areas that support procurement readiness.

A Practical Procurement Path

01
Assess
02
Position
03
Prepare
04
Identify
05
Evaluate
06
Pursue
Discuss Procurement Coaching
Procurement coaching provides education, strategic guidance, readiness support, and business development perspective. Specific contract awards or procurement outcomes are not guaranteed.
Who We Serve

Support for Entrepreneurs Building What’s Next.

You do not have to fit into one category. Your needs can change as your business develops.

01
Entrepreneurs Building Their First Business
02
Growing Business Owners
03
Founders Navigating Important Decisions
04
Authors, Speakers & Experts
05
Creators & Media Entrepreneurs
06
Professionals Building a Public Presence
07
Veteran Entrepreneurs & Military Spouses
08
Mission-Driven Founders
How We Work

A Practical Process for Moving Forward.

The exact process depends on your needs, but our work generally moves from understanding the challenge to creating clarity, action, and continued progress.

01

Assess

Understand your current situation.

02

Clarify

Identify priorities and desired outcomes.

03

Strategize

Develop a practical path forward.

04

Act

Put the plan into motion.

05

Evaluate

Review progress and identify gaps.

06

Advance

Adjust and continue building.

Niurka Castaneda, Warrior Business Academy founder and business coach
Why Work With Niurka?

Strategy That Connects Experience to Action.

Building a business requires more than ideas. It requires strategy, organization, informed decision-making, practical systems, accountability, and the ability to turn plans into action.

Experience Across Business, Operations & Visibility

Business Strategy

Entrepreneurship, business planning, growth strategy, positioning, decision-making, business development, and implementation.

Operations & Systems

Logistics, supply chain management, workflows, process improvement, technology, organization, and operational thinking.

Leadership & Accountability

Leadership, communication, strategic decisions, goal setting, accountability, productivity, and moving from planning to execution.

Visibility & Media

Personal branding, storytelling, writing, filmmaking, media production, speaking, public visibility, and message development.

Funding & Procurement

Grant strategy, funding readiness, business positioning, procurement preparation, capability messaging, and opportunity strategy.

Implementation

Turning ideas into practical business assets, digital systems, workflows, processes, and actionable next steps.

Niurka brings a multidisciplinary background spanning entrepreneurship, logistics, supply chain management, business strategy, media production, filmmaking, writing, speaking, and creative entrepreneurship.

Her approach is practical and action-oriented: understand the challenge, clarify the objective, create a strategy, build what is needed, take action, evaluate what is working, and adjust as the business moves forward.

Through Warrior Business Academy, that experience is translated into coaching, consulting, implementation, visibility support, grant strategy, and procurement readiness for entrepreneurs and organizations ready to move their business forward.

Client Experiences

Real Experience. Real Business Support.

Hear directly from business owners and professionals who have experienced support through the work.
Business Testimonial

Supply Coach

A client perspective on business support and the value of strategic guidance.

Business Testimonial

Michelle Gardner-Ince aka G.I.

Hear Michelle Gardner-Ince share her experience with business coaching and support.

Explore Specialized Support

Support That Can Grow With Your Business.

Business growth does not always require the same kind of support. Explore specialized pathways when you need a more focused approach.

Business Growth Coaching

Build stronger strategy, systems, decision-making, productivity, leadership, accountability, and implementation.

Explore Business Growth Coaching →

Visibility & Personal Brand Coaching

Clarify your message, strengthen your personal brand, develop visibility, and communicate your expertise with greater confidence.

Explore Visibility Coaching →

Grant Consulting

Strategic guidance for businesses pursuing grant opportunities, funding readiness, positioning, documentation, and application review.

Discuss Grant Consulting →
FAQ — Before You Get Started

Clear Answers.
Better Decisions.

Business coaching and consulting should give you clarity about both the opportunity and the path forward. Here are answers to common questions before beginning an engagement.

What can I expect from business coaching?

Business coaching provides a structured space to work through business decisions, priorities, goals, and next steps. Depending on your engagement, that may include strategic guidance, roadmap development, accountability, decision support, and practical planning to help you move from ideas to action.

How do I know which coaching or consulting option is right for me?

The right level of support depends on where your business is today and what you need next. Coaching is generally focused on strategy, direction, and accountability. Implementation adds hands-on support for building and configuring business assets and systems. Executive Consulting is designed for organizations that need broader strategic, operational, or technology leadership.

Do I need to know exactly what my goals are before I start?

No. You do not need to have everything figured out before starting. Part of the coaching process is helping you clarify what you are trying to accomplish, identify priorities, and determine which actions will create the greatest value for your business.

How does accountability work?

Accountability turns strategy into consistent action. Together, we establish priorities, identify measurable goals or milestones, review progress, and address obstacles that may be slowing you down. The purpose is not simply to tell you what to do, but to help you stay focused and continue moving forward.

Can you help with implementation, not just strategy?

Yes. The Idea & Systems Implementation level is designed for business owners who need more than recommendations. Depending on the engagement, hands-on support may include landing pages, funnels, workflow automation, technology configuration, digital assets, and other operational systems needed to put the strategy into action.

How long will we work together?

The length of an engagement depends on your goals, the scope of the work, and the level of support needed. Some businesses may need focused strategic guidance, while others may benefit from ongoing coaching, implementation, or consulting support. Your recommended engagement will be discussed during the initial conversation.

Am I guaranteed to achieve my business goals?

No business coach or consultant can guarantee a particular business outcome. Results depend on many factors, including decisions, resources, market conditions, execution, and consistency. Our role is to provide strategy, perspective, structure, accountability, and practical support to help you make informed decisions and take meaningful action.

Apply → Business Coaching + Consulting

You Don’t Have to Build Alone.

Whether you need clarity, ongoing strategy, stronger visibility, hands-on implementation, or higher-level consulting, the next step can begin with a conversation.

Strategy • Visibility • Implementation • Growth