πŸ‡ΊπŸ‡Έ Service-Disabled Veteran-Owned Business

AMOR Umbrella National Movement

Historical Gift Initiatives

Honoring America’s over 2 million women veteransβ€”representing 10% of the U.S. veteran populationβ€”through high-craft functional art and cross-sector unity.

The Spark of a Movement: Origin Story

The inspiration behind these historical gift initiatives took root on Episode 16 of AMOR Umbrella’s Founder Time podcast. Makissa Lewis, a fellow woman veteran and founder of the nonprofit My Seester, proposed sending AMOR Umbrella's signature signed heart-shaped umbrella directly to the White House. Her vision was to represent the massive, yet often overlooked, population of female veterans.

Inspired by that conversation, AMOR Umbrella Founder and CEO Niurka Castaneda turned the idea into a nationwide mission. Over a year-long journey across Florida (the state with the 3rd largest population of women veterans) and beyond, the team hosted engagement events, connecting directly with Reservists, Guard members, and veterans from all service branches to gather signatures on custom heart-shaped umbrellas. What started as a podcast suggestion evolved into an ongoing national tribute bridging military service and civilian communities.

Executive Statecraft & Legacy Gifting

Initiative Archives & Spoke Hub

Demonstrating AMOR Umbrella’s proven capacity to execute high-stakes national presentations, bridging elite craftsmanship with systemic advocacy for women veterans across federal and state levels.

Federal Milestone

The White House Initiative

Commissioned to design and deliver custom executive presentation pieces for the Vice President of the United States. This inaugural milestone established rigorous benchmarks for executive-level presentation, strict weather-durable engineering, and powerful macro-narrative representation for the 2 million+ women veteran sisterhood.

Executive Presentation Signature Red Umbrella SDVOSB Compliant
Read Full Campaign Case Study →
Statewide Tribute

Florida Leadership Initiative

An independent civic tribute presented to Florida First Lady Mrs. Casey DeSantis. Curated by AMOR Umbrella's coalition of veteran artisans and minority-owned small businesses to celebrate her health recovery while delivering specialized support, hope, and custom Pink Heart artisan care packages.

Civic Tribute Pink Heart Build Specialized Care Packages
Read Full Campaign Case Study →

Archival & Ceremonial Showcase

Official mailed package presentation
Verified Artifact

Official Mailed Package

High-resolution archival documentation capturing the exact ceremonial package prepared and distributed during the national initiative.

Snapshot of media surrounding the initiative
Press Archive

Media Spotlight Snapshots

Comprehensive curation of press coverage, media framing, and public response records surrounding the foundational rollout.

Artisan Masterworks

The Anatomy of Our Historical Gifts

Every piece of functional art is masterminded through unique collaborations between civilian minority enterprises and veteran-owned small businesses, tailored specifically for each historic milestone.

Milestone 01

The White House Presentation Artifacts (Nov 2021)

Core Symbol

Signed Heart Umbrella

AMOR Umbrella’s signature double-heart shape, lovingly signed by women veterans across communities to represent unbreakable structural shelter.

Textile Art

Tenugui Cloth

A custom two-tone purple and gold cloth symbolizing the Purple Heart award, designed by Nefertiti San Miguel & Etnia Fusion + Friends.

Master Leatherwork

Handmade Travel Case

A premium black leather traveling case co-designed by Niurka Castaneda & Nefertiti San Miguel, handcrafted by veteran artisan Donald Dodson (Dodson Designs).

Paper Crafting

Origami Scrapbook

A brilliant two-part architectural scrapbook celebrating precision and patience, structured by Nefertiti San Miguel and Origamist Danigami.

Veteran Woodcraft

Custom Military Tags

Precision-engraved wooden military tags produced by veteran Frank Manteau of Kamikaze Wood Werks.

Visual Documentation

Photo-Journal

An intimate narrative photo-journal compiled by Niurka Castaneda chronicling the human faces and stories behind the creation process.

Milestone 02

The Florida Leadership Tribute Artifacts (May 2022)

Cancer Awareness Symbol

Pink Signature Umbrella

A special heart-shaped pink AMOR umbrella adorned with signatures from veterans, symbolizing cancer awareness, support, and health recovery.

Bespoke Leathercraft

Brown & Pink Travel Carrier

A custom brown-and-pink leather travel holster with a double-heart clip strap, co-designed by Nefertiti San Miguel & Niurka Castaneda, and handcrafted by Donald Dodson (Dodson Designs).

Literary Wellness

"Venture into the Everglades"

An illustrated novel celebrating Florida's natural treasure while highlighting veteran mental health wellness and awareness, co-written by Niurka Castaneda and Masha Andreoni, LCSW.

Traditional Textile

Furoshiki-Style Bag

A custom fabric-wrapping presentation bag designed by Nefertiti San Miguel to encapsulate the gift with cultural elegance.

Tactical Care Package

50-Cal Ammo Case Bundle

A heavy-duty military care package filled with artisan coffee, a bullet thermos, and specialized morale-boosting goods.

Collaborative Engineering

Etnia Fusion & Kamikaze Tags

Co-produced wooden military tags and structural accessories engineered by veteran-owned Kamikaze Wood Werks.

AMOR Umbrella Community Movement

The Living Canvas & Everglades Expeditions

The signed red and pink heart-shaped umbrellas symbolize immense gratitude and unwavering support for America’s brave female veterans, with each signature representing a story of courage, strength, and resilience. To celebrate diversity and sacrifice, AMOR Umbrella prioritized meeting women veterans across all military branches through immersive face-to-face interactions and therapeutic outdoor retreats.

Signing of the Red & Pink Heart Umbrellas Women Veterans & Military Community

The umbrellas became living canvases through personal inscriptions and messages from women veterans, creating a collective expression of gratitude, strength, and solidarity.

Therapeutic Retreats & Everglades Expeditions Outdoor Healing & Community Outreach

Signatures and stories were gathered during specialized retreats organized in the Everglades with Capt. Neal Stark and Fishing with America’s Finest, combining outdoor therapy with community literary milestones.

HISTORICAL THANKSGIVING GIFT INITIATIVE & WOMEN VETERAN SOLIDARITY

The VP Thanksgiving Initiative: A Gift of Gratitude, Unity & Service

Recipient & Occasion Vice President Kamala Harris / Thanksgiving Gift Initiative
Core Mission Honoring Women Veterans Through Gratitude, Service & Collective Expression
Collaborators Women Veterans, Artists, Veteran-Owned Businesses & Creative Collaborators

ORIGIN STORY: A TWO-YEAR JOURNEY OF GRATITUDE

The vision began with Makissa Lewis, a veteran and founder of My Seester, during her appearance on AMOR Umbrella’s podcast, Founder Time (Episode #16). She proposed sending AMOR Umbrella’s signature heart-shaped umbrella to the White House to represent Florida’s women veteran communityβ€”the third largest in the nation.

Listen to Founder Time Episode #16: β€œMy Seester – A Conversation with Makissa Lewis and Niurka”

Inspired by the suggestion, AMOR Umbrella’s founder, Niurka Castanedaβ€”a fellow veteran herselfβ€”spearheaded the project and launched what grew into a national tribute movement. Driven by her quest to represent America’s more than two million women veterans, Niurka collaborated with numerous organizations, leaders, veterans, and artists. Across the initiative, the team gathered signatures from women veterans from across the entire country.

Above all, this was not a political movement, but a unified group effort to honor and represent a veteran community that comes in all shapes and formations, spanning both sides of the political arena and standing united by shared service.

The Vice President Thanksgiving Gift Initiative

This phase centered on collecting signatures from women veterans across Florida and nationwide to create a unified symbol of gratitude on behalf of the nation’s female service members. AMOR Umbrella prioritized engaging veterans across all service branches, including the Reserve and National Guard, to reflect the full diversity of the military community. To ensure all operations and regulatory aspects of the initiative were handled properly, Army veteran and attorney Andy Nelson collaborated with the team to navigate the legalities of these national outreach efforts.

To gather signatures, Niurka Castaneda collaborated with local leaders and community organizations across multiple events:

Vizcaya Museum & Gardens Retreat: Organized by Masha Andreoni and Niurka Castaneda, this Miami retreat offered women veterans a tranquil environment to relax and connect.

Therapeutic Everglades Expeditions & Media Coverage: Partnering with Fishing with America’s Finest and Empowered Veterans of America, the team organized therapeutic afternoon retreats in the breathtaking Everglades, offering veterans a unique opportunity to enjoy fishing, camaraderie, and the healing power of nature. As part of these fishing trips, an episode was filmed for the Umbrellas of Hope TV miniseries. Aligned with AMOR Umbrella’s mission of giving and restoring hope one story at a time, the episode empowered and highlighted our military community while spotlighting the dedicated organizations that support our veterans.

Army Unit Gatherings: Jeanette Chandler organized and facilitated two separate meetings with active Army units to collect essential signatures required for the initial gift.

Artisanal Presentation & Collaborations

Creative collaborator Nefertiti San Miguel worked alongside Niurka Castaneda to style the initiative. San Miguel also curated and designed the traditional Furoshiki presentation. The package was wrapped in a handcrafted purple and gold Furoshiki art installationβ€”where purple symbolized military valor and the Purple Heart, and gold represented excellence and historic achievements. Adorned with a golden furoshiki flower top with a felt red heart imported from Italy, the presentation contained an array of custom artistic details:

The Red Heart Umbrella with Collective Signatures: Honoring female veterans' strength, health, and service, personal inscriptions from women across military branches and across the country form an enduring testament to unity on the Red Heart Umbrella.

Handmade Black Leather Traveling Case: Designed by Niurka Castaneda and Nefertiti San Miguel and crafted by veteran Donald Dodson (Dodson Designs), this Signature AMOR Travel Carrying Bag was included as a functional part of the gift to carry, protect, and shield the signed umbrella. For this initiative, it was customized in sleek black leather with the AMOR Umbrella double-hearts outline in red.

Two-Colored Tenugui Cloth: A two-colored Tenugui Cloth (purple and gold) representing the Purple Heart Award, designed by Nefertiti San Miguel & Etnia Fusion + Friends.

Custom Wooden Military Tags: A set of custom wooden military tags handcrafted from natural basswood by veteran Frank Manteau (Kamikaze Wood Werks). Paying homage to classic identification tags dating back to the Civil War, they symbolize perpetual memory, strength, and veteran craftsmanship. Two distinct sets were created:

One set was tinted in red, featuring the AMOR Umbrella logo and the tagline "Giving and restoring hope 1 story at a time."

The second set was finished in natural brown, featuring the Etnia Fusion logo on one side and the inscription "Creating new paths to calm and peace with ancient wisdom" on the reverse.

Two-Part Origami Scrapbook: A two-part Origami Scrapbook designed by Nefertiti San Miguel and Danigami, featuring a handcrafted origami card.

Photo-Journal: A photo-journal by Niurka Castaneda documenting the entire creation process and featuring photos of event participants.

Original Drawing: An original drawing by Vincent Liu.

Assembly & Sewing Collaboration: Multimedia artist Nancy Griffin collaborated directly with Nefertiti San Miguel in sewing and assembling the final Furoshiki art presentation.

The completed pieceβ€”a signature Red Heart Umbrella bearing signatures from across the countryβ€”was presented as a Historical Thanksgiving Gift sent to the White House for Vice President Kamala Harris to honor and congratulate her on becoming the first female Vice President of the United States, on behalf of over two million veteran women across the country. Symbolizing unity between civilian allies, minority-owned enterprises, and veteran-owned small businesses, the gift was mailed over Thanksgiving from a historic Boston post office situated just steps away from the original Boston Tea Party site.

MILITARY SIGNIFICANCE & SYMBOLISM OF INCLUDED ARTIFACTS

Each element of the presentation was selected or created to contribute to the story, symbolism, and craftsmanship of the initiative.

β€’ The Red Heart Umbrella: Serves as the central artifact of the initiative, carrying personal inscriptions from women veterans across military branches and across the country. The heart-shaped design represents AMOR Umbrella’s identity, while the collective signatures transform the umbrella into a shared expression of gratitude, connection, and unity among women who served.

Purple-and-Gold Furoshiki Presentation: Combines traditional Japanese textile artistry with military symbolism. Purple represents military valor and the Purple Heart, while gold represents excellence and historic achievements. The handcrafted presentation reflects the care, artistry, and cultural collaboration invested in the gift.

β€’ AMOR Black Leather Travel Carrierβ„’: Designed by Niurka Castaneda and Nefertiti San Miguel and crafted by veteran Donald Dodson of Dodson Designs, the case was created to carry, protect, and shield the signed umbrella. Its black leather construction and red AMOR double-heart outline connect practical function with the initiative’s visual identity.

β€’ Custom Wooden Military Tags: Handcrafted from natural basswood by veteran Frank Manteau of Kamikaze Wood Werks, the tags pay homage to the longstanding tradition of military identification tags and symbolize memory, strength, service, and veteran craftsmanship. The two sets preserve both the AMOR Umbrella and Etnia Fusion identities.

β€’ Two-Colored Tenugui Cloth: The purple-and-gold Tenugui incorporates the Purple Heart symbolism into a traditional Japanese textile form, extending the cultural and artistic language of the overall presentation.

β€’ Two-Part Origami Scrapbook: Designed by Nefertiti San Miguel and Danigami, the scrapbook incorporates handcrafted paper artistry into the gift, creating an intimate keepsake within the larger presentation.

β€’ Photo-Journal: Created by Niurka Castaneda, the photo-journal documents the creation process and preserves photographs of participating veterans and contributors, providing a visual record of the journey behind the gift.

β€’ Original Drawing: An original work by Vincent Liu adds a unique artistic contribution to the collection and reflects the participation of independent artists in the initiative.

β€’ Collaborative Craftsmanship: The involvement of veterans, artists, designers, textile collaborators, photographers, community organizations, and civilian allies demonstrates how the physical gift was created through many individual contributions brought together as one presentation.

EXPLORE THE NEXT CHAPTER

πŸ”— Discover Initiative 2: The Florida First Lady Memorial Day Care Package Initiative

Read how our two-year movement continued with an Everglades-inspired care package for Florida’s First Lady Casey DeSantis.

AMOR Umbrella

Key Contributors & Visionaries

This initiative was made possible through the creativity, expertise, generosity, and collaboration of individuals who helped bring the vision to life and create a meaningful tribute to women veterans.

Niurka Castaneda

NIURKA CASTANEDA

JOURNALIST & FOUNDER, AMOR UMBRELLA
READ MORE

Niurka Castaneda is a U.S. Army veteran, Founder and CEO of AMOR Umbrella, and a multimedia storyteller committed to amplifying underrepresented voices and creating meaningful connections through journalism, publishing, film, and community engagement. As a fellow veteran, she spearheaded a two-year initiative created to honor and represent America’s more than two million women veterans. What began as a vision grew into two state and national gift initiatives, bringing together organizations, leaders, veterans, and artists to create a national tribute. Across both initiatives, the team collected signatures from women veterans from communities throughout the country.

Niurka is also the visionary behind Keep On Living, a veteran-produced documentary focused on suicide prevention, mental health, transition, and hope. Through AMOR Umbrella and her creative work, she continues to build platforms that elevate overlooked stories, foster entrepreneurship, strengthen community engagement, and inspire people to keep moving forward with purpose.

Frank Manteau

FRANK MANTEAU

KAMIKAZE WOOD WERKS OWNER
READ MORE

Frank joined the United States Marine Corps right out of high school. After 7 1/2 years of service he entered back into the civilian sector where he has held many position from security, bounty hunter, and many others. He is the owner of both Kamikaze Wood Werks and the co-owner of Crayons Ready-to-Eat with his business partner Cassandra turned the joke of calling Marines Crayon Eater into a reality by bring the first colorable chocolate crayon to market.

Donald Dodson

DONALD DODSON

FOUNDER, DODSON DESIGNS & MASTER ARTISAN
READ MORE

Donald Dodson is a combat veteran and founder of Dodson Designs, where he creates fine, handmade leather goods that blend artistry, creativity, and practical function.

A lifelong artisan, Donald has explored jewelry, printmaking, pottery, woodworking, and paintingβ€”experiences that continue to influence his distinctive craftsmanship. Since founding Dodson Designs in 2016, he has dedicated his work to creating unique, purposeful pieces designed to be both beautiful and useful.

Andy Nelson

ANDY NELSON

ATTORNEY AT FORTIS LLC
READ MORE

Andy Nelson is an attorney who represents businesses and entrepreneurs in commercial and intellectual property matters, with a focus on trademark and copyright protection, enforcement, licensing, and dispute resolution.

A U.S. Army veteran of the 82nd Airborne Division, Andy especially enjoys working with businesses connected to the military community. His experience spans industries including technology, food and beverage, apparel, manufacturing, and professional services. He earned his law degree from the University of the Pacific McGeorge School of Law and is admitted to practice before California courts, the Ninth Circuit, and the U.S. Supreme Court.

CPT. Neal Stark

CPT. NEAL STARK

FISHING WITH AMERICA'S FINEST FOUNDER
READ MORE

CPT. Neal Stark is a South Florida native and experienced fishing captain with more than 50 years of saltwater and freshwater fishing experience. His passion for exploring the Everglades, backwaters, bays, and surrounding waters has always been a source of peace and purpose.

Through Fishing with America’s Finest, Neal combines his knowledge of fishing with his commitment to giving back. Through his Fishing 101 program, he teaches U.S. veterans and local youth the skills and confidence of bass fishing while encouraging positive activities, connection, and personal growth.

For Neal, fishing is more than a pastimeβ€”it is a way to build community, share knowledge, and stand alongside those who have served.

Nefertiti San Miguel

NEFERTITI SAN MIGUEL

ETNIA FUSION + FRIEND FOUNDER
READ MORE

Nefertiti San Miguel is an international mixed-media artist, Ikebanist, performer, speaker, entrepreneur, and seven-time Amazon #1 international bestselling author whose work explores the intersection of art, neuroscience, and mental health. She is the founder of Etnia Fusion, a Boston-based creative enterprise dedicated to promoting multiculturalism through education, wearable art, and dance.

Known as the Floral Therapy Queen, Nefertiti is the visionary behind NEUROBANA, an innovative program that integrates behavioral neuroscience and Ikebana to support stress management and post-traumatic growth. A graduate of the Sogetsu School and internationally accredited Sensei, she creates multisensory installations and teaches creative methodologies, including NM3 (Narrative Multi-Sensory Mixed Media Art) and 3D Vision Boards, designed to encourage self-expression, reflection, and personal development.

Since 2021, Nefertiti has been a valued creative collaborator with AMOR Umbrella, contributing her artistic expertise to initiatives supporting women veterans in their transition to civilian life and entrepreneurship. Through the Gift Initiative, she designed the Furoshiki presentation and co-created the signature AMOR Travel Carrying Bag, bringing together cultural artistry, thoughtful design, and purposeful storytelling. She is also featured as an expert in Keep On Living, a veteran-produced documentary by AMOR Umbrella exploring suicide prevention, mental health, transition, and hope.

Her accomplishments include receiving the Speakers Are Leaders Award in London and the People’s Choice 1st Place Most Creative Display at the 2025 Marshfield Fair. She has also headlined the Cultural & Innovative Fridays Series at the Consulate General of Japan in Boston, competed as a finalist in the Entrepreneur of Impact Contest featuring Daymond John, and earned a Top 12 placement in the People’s Artist International Competition presented by Johnny Depp.

Danigami

DANIGAMI

ORIGAMIST
READ MORE

Danigami is an award winning Origamist who has been practicing his craft for more than 15 years. He enjoys showing young and old alike that anything is possible through the Japanese art of paper-folding. He has been featured artist at several gallery exhibits but his real joy comes with selling his wares at local craft fairs and interacting with all walks of life.

He currently resides in Winthrop (MA) with his husband, holds a full time job as 911 dispatcher at the Boston Police Station and since 2015 has been sharing his talents intermittently with Nefertiti San Miguel & Etnia Fusion + Friends. Danigami and Nefertiti not only have in common a lifetime dedication to cultivating different Nipponese art forms but also they bond in a special way over the same fondness for Halloween Season and appreciation of Asian aesthetics.

Vincent Liu

VINCENT LIU

ARTIST
READ MORE

Vincent Liu (also fondly known as Mr. Nutty in the Etnia Fusion world) is a vivid portraitist and videographer, pursuing a graduate degree in the field of Digital Media Design at Harvard University. Through his creativity and exploration of innovative concepts, he aims to transcend the artistic world with technological platforms. When not absorbed in the dynamics and intricacies of computer syntax Vincent enjoys conceptualizing ideas for short films and capturing the beauty of urban society in his sketchbook. He is the most recent addition to Etnia Fusion + Friends.

As creative individuals Vincent and Nefertiti (Founder of Etnia Fusion + Friends) naturally connected immediately as a synergy of artistic energy flowed through them upon first encounter back in Spring of 2020. Ever since, the two have enjoyed their friendship immensely as they have shared some holidays together and frequently engage in exciting excursions throughout the city of Boston in search of decadent culinary experiences and spirit drinks. Those outings have been named: Destination Unknown…

Nancy Griffin

NANCY GRIFFIN

MULTIMEDIA ARTIST
READ MORE

Nancy Griffin is a consummate multimedia artist, a professional fashion and costume designer / creator and consultant for stage, screen, weddings, and special events. These talents grew out of her vocation as a performer and teacher of traditional Near / Middle Eastern and Hawaiian cultural dance. Since 2017 she has been a beloved member of Etnia Fusion + Friends.

She is a choreographer, writer, producer, and director of professional performances, for both group and solo format. She is a repeat performer in Canada, the East and West Coasts of the continental US, The Big Island of Hawai’i, and Oahu. She’s always in anticipation of new and wonderful opportunities in creation, education and sharing insights in her journeys!

With Gratitude

We extend our deepest gratitude to every contributor, collaborator, organization, veteran, artist, and supporter who helped bring this initiative to life. We are especially grateful to those contributors who chose not to be publicly recognized. Their time, creativity, generosity, and support were an important part of this journey and are deeply appreciated.

This initiative was built through collective effort, meaningful connections, and a shared commitment to honoring and representing women veterans. Every contributionβ€”whether publicly recognized or given privatelyβ€”helped make this vision possible.

Artisanal Presentation & Collaborations

Creative Styling & Furoshiki Presentation: Creative collaborator Nefertiti San Miguel worked alongside Niurka Castaneda to style the initiative. San Miguel also curated and designed the traditional Furoshiki presentation, transforming the package into a handcrafted artistic installation that brought together cultural tradition, military symbolism, and personal creative expression.

The package was wrapped in a handcrafted purple and gold Furoshiki art installationβ€”where purple symbolized military valor and the Purple Heart, and gold represented excellence and historic achievements. The presentation was adorned with a golden Furoshiki flower at the top, finished with a felt red heart imported from Italy.

Purple and Gold Furoshiki Presentation

The Red Heart Umbrella with Collective Signatures: Honoring female veterans' strength, health, and service, personal inscriptions from women across military branches and across the country form an enduring testament to unity on the Red Heart Umbrella.

Red Heart Umbrella and Signature AMOR Travel Carrying Bag

Signature AMOR Travel Carrying Bag: Designed by Nefertiti San Miguel and Niurka Castaneda, the Signature AMOR Travel Carrying Bag was handcrafted in genuine leather by Donal Dobson of Donal Dobson Designs and included as a functional part of the gift to carry, protect, and shield the signed umbrella. For this initiative, it was customized in sleek black leather with the AMOR Umbrella double-hearts outline in red.

Collective Signatures: Personal inscriptions from women across military branches and across the country form an enduring testament to unity on the Red Heart Umbrella.

AMOR Umbrella

Small Furoshiki Bag: A small matching Furoshiki bag in purple and gold complemented the larger presentation and reinforced the visual continuity of the handcrafted installation.

Small Lavender Furoshiki Satchel
Real Basswood Wooden Dog Tags

Real Basswood Wooden Dog Tags: Paying homage to classic identification tags dating back to the Civil War, these handcrafted dog tags from natural basswood by USMC veteran Frank Manteau of Kamikaze Wood Werks symbolize perpetual memory, strength, and veteran craftsmanship.

Two distinct sets were created: one set was tinted in red, featuring the AMOR Umbrella logo and the tagline "Giving and restoring hope 1 story at a time." The second set was finished in natural brown, featuring the Etnia Fusion logo on one side and the inscription "Creating new paths to calm and peace with ancient wisdom" on the reverse.

Origami Card & Original Drawing: A handcrafted origami card created by Origamist Danigami and an original drawing by Vincent Liu added distinctive artistic contributions to the presentation.

Origami Card from the Gift Initiative

Illustrated Postcard: An illustrated postcard featuring photographs of event participants added a personal visual record to the presentation.

Illustrated Postcard Featuring Gift Initiative Participants

Assembly & Sewing Collaboration: Multimedia artist Nancy Griffin collaborated directly with Nefertiti San Miguel in sewing and assembling the final Furoshiki art presentation, bringing the individual artistic elements together into one cohesive installation.

Army Unit Gathering: Jeanette Chandler facilitated a third active Army unit meeting to gather the final set of signatures needed to complete the care package for the VP.

Army Unit Gathering for Collective Signatures
HISTORICAL GIFT INITIATIVE & SURVIVOR SOLIDARITY

The Historical Memorial Initiative: Honoring Breast Cancer Survivors & Military Families

Recipient & Occasion First Lady Casey DeSantis / Celebrating Breast Cancer Recovery
Core Mission Standing with Survivors & Representing 2M+ Women Veterans (10%)
Collaborators Civilian Minorities & Service-Disabled Veteran-Owned Businesses

ORIGIN STORY: CONTINUING A TWO-YEAR JOURNEY OF GRATITUDE

Following the national impact of our initial White House presentation, AMOR Umbrella’s founder, Niurka Castanedaβ€”a military veteranβ€”led the project into its second year, expanding our national tribute across two distinct state and national initiatives. Across both chapters, our team gathered signatures from women veterans from across the entire country to honor America’s more than two million female service members.

Above all, this was not a political movement, but a unified group effort to honor and represent a veteran community that comes in all shapes and formations, spanning both sides of the political arena and standing united by shared service.

The Florida First Lady Memorial Day Care Package Initiative

Building on the momentum of the initial effort, Niurka led the initiative into its second year, focusing on Florida First Lady Casey DeSantis for a Memorial Day weekend care package gift. The Florida Everglades served as the overarching thematic and visual foundation for this second phase, inspiring an aesthetic of earth-toned camouflage, natural basswood, and wilderness restoration.

This phase grew directly out of early therapeutic outdoor retreats with Masha Andreoni (a licensed mental health therapist) and Captain Neal of Fishing with America’s Finest. Experiencing firsthand the profound healing impact of nature and outdoor recreation alongside fellow veterans, Niurka Castaneda authored and illustrated the book Venture into the Everglades using her original photography, co-authoring with Andreoni to detail the clinical and psychological benefits of outdoor retreats for veteran trauma recovery and reintegration.

KEY COLLABORATORS & VISIONARIES

Meet the individuals whose creativity, expertise, service, and community commitment helped bring this vision to life.

Niurka Castaneda

NIURKA CASTANEDA

JOURNALIST & FOUNDER, AMOR UMBRELLA

READ MORE

Niurka Castaneda is a U.S. Army veteran, Founder and CEO of AMOR Umbrella, and a multimedia storyteller committed to amplifying underrepresented voices and creating meaningful connections through journalism, publishing, film, and community engagement. As a fellow veteran, she spearheaded a two-year initiative created to honor and represent America’s more than two million women veterans. What began as a vision grew into two state and national gift initiatives, bringing together organizations, leaders, veterans, and artists to create a national tribute. Across both initiatives, the team collected signatures from women veterans from communities throughout the country.

Niurka is also the visionary behind Keep On Living, a veteran-produced documentary focused on suicide prevention, mental health, transition, and hope. Through AMOR Umbrella and her creative work, she continues to build platforms that elevate overlooked stories, foster entrepreneurship, strengthen community engagement, and inspire people to keep moving forward with purpose.

Masha Andreoni

MASHA ANDREONI

THERAPIST & FOUNDER, EMPOWERED VETERANS OF AMERICA

READ MORE

Masha is a licensed clinical social worker, single mother, and founder of Empowered Veterans of America, dedicated to supporting veterans and their families. Passionate about the therapeutic value of combining recreation with traditional therapy, she helped organize the fishing experience with Fishing with America’s Finest alongside her friend, Captain Neal Stark.

Masha also brought her professional expertise to Ventures into the Everglades, co-writing the project with Niurka Castaneda. As a key collaborator of the gifting initiative, she helped bring the experience to life while creating opportunities for veterans to connect, heal, and discover positive pathways through community and recreation.

Nefertiti San Miguel

NEFERTITI SAN MIGUEL

ETNIA FUSION + FRIEND FOUNDER

READ MORE

Nefertiti San Miguel is an international mixed-media artist, performer, speaker, entrepreneur, and published author passionate about the arts, neuroscience, and mental health. She is the founder of Etnia Fusion, a Boston-based creative enterprise promoting multiculturalism through education, wearable art, and dance.

Since 2021, Nefertiti has shared her creative talents with AMOR Umbrella, supporting women veterans in their transition to civilian life and entrepreneurship. She is also a key collaborator of the Gift Initiative, using her creativity and expertise to help create meaningful experiences that inspire connection, self-expression, and community.

Nefertiti San Miguel, also known as The Floral Therapy Queen, is an artrepreneur and the visionary mind behind NEUROBANA β€” a pioneering program merging behavioral neuroscience with Ikebana, the ancient Japanese art of flower arranging, designed to alleviate stress, reduce depression, and promote Post-Traumatic Growth.

A graduate of the Sogetsu School, she holds the title of Sensei, Sankyu Shihan, with international accreditation to teach and represent the organization worldwide. Nefertiti actively showcases her multi-sensory installations at cultural events, wellness days, flower shows, and art exhibits across New England and beyond. Nefertiti’s odyssey from chronic depression and the struggle to find healing in traditional methods to becoming an international award-winning artist is the driving force behind everything she creates.

A seven-time Amazon #1 International Bestselling Author, two consecutive editions of The Art of Connection Compilation Series earned certificates from the Library of Congress, immortalizing her voice as a permanent part of US history. Her mission to impact the mental health industry at a global scale was acknowledged with the prestigious Speakers Are Leaders Award in London, and her artistry recognized with People's Choice 1st Place Most Creative Display at the 2025 Marshfield Fair.

This year, Nefertiti headlined the Cultural & Innovative Fridays Series at the Consulate General of Japan in Boston, competed among top finalists in the Entrepreneur of Impact Contest featuring Daymond John of Shark Tank, and secured a top 12 placement in the People’s Artist International Competition presented by Johnny Depp. She is also highlighted as an expert in Keep On Living, a veteran-produced documentary on suicide prevention.

Eve Andreoni

EVE ANDREONI

MODEL

READ MORE

Eve Andreoni is a creative contributor who supported the initiative through product modeling, creative development, and literary outreach. Her involvement helped bring the collection’s products and visual storytelling to life while expanding its reach to new audiences.

The daughter of Masha Andreoni, co-author of Venture into the Everglades, Eve brings a natural connection to literature, creativity, and the arts. Through her participation, she helped bridge fashion, storytelling, and creative expression in support of a meaningful cause.

Jannette Chandler

JANNETTE CHANDLER

ARMY VETERAN & COLLABORATOR

READ MORE

US Army veteran and key collaborator who facilitated the meetup with the Army unit to gather signatures and support veteran community initiatives.

Frank Manteau

FRANK MANTEAU

KAMIKAZE WOOD WERKS OWNER

READ MORE

Frank joined the United States Marine Corps right out of high school. After 7 1/2 years of service he entered back into the civilian sector where he has held many position from security, bounty hunter, and many others. He is the owner of both Kamikaze Wood Werks and the co-owner of Crayons Ready-to-Eat with his business partner Cassandra turned the joke of calling Marines Crayon Eater into a reality by bring the first colorable chocolate crayon to market.

Donald Dodson

DONALD DODSON

FOUNDER, DODSON DESIGNS & MASTER ARTISAN

READ MORE

Donald Dodson is a combat veteran and founder of Dodson Designs, where he creates fine, handmade leather goods that blend artistry, creativity, and practical function.

A lifelong artisan, Donald has explored jewelry, printmaking, pottery, woodworking, and paintingβ€”experiences that continue to influence his distinctive craftsmanship. Since founding Dodson Designs in 2016, he has dedicated his work to creating unique, purposeful pieces designed to be both beautiful and useful.

Andy Nelson

ANDY NELSON

ATTORNEY AT FORTIS LLC

READ MORE

Andy Nelson is an attorney who represents businesses and entrepreneurs in commercial and intellectual property matters, with a focus on trademark and copyright protection, enforcement, licensing, and dispute resolution.

A U.S. Army veteran of the 82nd Airborne Division, Andy especially enjoys working with businesses connected to the military community. His experience spans industries including technology, food and beverage, apparel, manufacturing, and professional services. He earned his law degree from the University of the Pacific McGeorge School of Law and is admitted to practice before California courts, the Ninth Circuit, and the U.S. Supreme Court.

CPT. Neal Stark

CPT. NEAL STARK

FISHING WITH AMERICA'S FINEST FOUNDER

READ MORE

CPT. Neal Stark is a South Florida native and experienced fishing captain with more than 50 years of saltwater and freshwater fishing experience. His passion for exploring the Everglades, backwaters, bays, and surrounding waters has always been a source of peace and purpose.

Through Fishing with America’s Finest, Neal combines his knowledge of fishing with his commitment to giving back. Through his Fishing 101 program, he teaches U.S. veterans and local youth the skills and confidence of bass fishing while encouraging positive activities, connection, and personal growth.

For Neal, fishing is more than a pastimeβ€”it is a way to build community, share knowledge, and stand alongside those who have served.

We extend our deepest gratitude to all individuals, organizations, veterans, and supportersβ€”both recognized and anonymousβ€”who helped bring this vision to life. The journey of this gift was just the beginning of our mission to honor and empower our female veterans. We will continue updating this page with additional stories and photos. AMOR Umbrella’s initiative stands as a lasting legacy, celebrating the achievements and contributions of those who serve.

Elements of the Care Package

Pink Heart Umbrella and Carrying Case

The Pink Heart Umbrella : Unites the Purple Heart’s symbol of military valor with the pink ribbon for Breast Cancer Awareness, honoring female veterans' strength, health, and service.

Everglades-Inspired Leather Signature Travel Bag: Styled by Nefertiti San Miguel and Niurka Castaneda, the Signature AMOR Travel Carrying Bag was handcrafted in genuine leather by Donal Dobson of Donal Dobson Designs to carry, protect, and shield the Pink Heart Umbrella. Rooted in the color palette set by the Everglades, it was customized in rich leather brown and pink tones with the AMOR Umbrella double-hearts filled in pink.

Furoshiki Designer Style Bag

Furoshiki Bag & Camo Storage: Blends ancient Japanese wrapping arts with practical camouflage. Represents tactical versatility, care, and protecting vital contents during shipment.

Wooden Dog Tags

Real Basswood Wooden Dog Tags : Paying homage to classic identification tags dating back to the Civil War, these handcrafted natural basswood tags by USMC veteran Frank Manteau of Kamikaze Wood Werks symbolize perpetual memory, strength, and veteran craftsmanship. Two custom-tinted sets were included:

One set was tinted in earth-toned brown, bearing the AMOR Umbrella logo and the tagline "Giving and restoring hope 1 story at a time."

The second set was tinted in pink, bearing the Etnia Fusion logo on one side and the inscription "Creating new paths to calm and peace with ancient wisdom" on the reverse.

Collective Signatures: Personal inscriptions from women across military branches and across the country form an enduring testament to unity on the Pink Heart Umbrella.

Third Army Unit Gathering: Jeanette Chandler facilitated a third active Army unit meeting to gather the final set of signatures needed to complete the care package for the First Lady.

50-Cal Ammo Can, Coffee and Bullet Thermos

50-Cal Ammo Can, Coffee & Bullet Thermos: Repurposes functional tactical gear into a vehicle for comfort and hospitality, representing military readiness, protection, and the deep tradition of field coffee gatherings. Coffee has always been deeply intertwined with military training and field operationsβ€”serving as a constant source of alertness, warmth, and quiet camaraderie around early-morning formation or late-night firebases. The included Aroma de Amor coffee line was created in collaboration with veteran Jose Roberto Alaniz Jr., owner of Third Day Coffee Seguin, who also supplied the bullet thermos.

A Nod to Veteran Diversity: The intentional inclusion of two distinct blendsβ€”a bold Espresso coffee and a rich American roasted coffeeβ€”served as a direct nod to the cultural diversity and varied backgrounds of our nation's veterans, reflecting how different traditions unite under a shared oath.

Canteen Cup: The accompanying canteen cup was printed by Ginger N David from Really? Designs.

Venture into the Everglades Book and Postcards

Venture into the Everglades Book & Original Greeting Card: Featuring the Venture into the Everglades book alongside an original Everglades-design greeting card filled with dedicated inscriptions, this set captures the healing power of outdoor therapy by documenting fishing retreats that promote mental health, recovery, and veteran camaraderie.

Camouflage Drawstring Bags and Face Mask

Protected Camo Packaging & COVID Era Nod : Reflecting the era in which this initiative took place, the coffee was safely protected inside a camo string bag accompanied by a matching companion camo face mask set. Adorned with AMOR Umbrella's distinctive double hearts sewn in white, this set provided both practical protection and a subtle tribute to the resilience demonstrated during the COVID period.

Mailed over Memorial Day weekend from the historic Boston post office situated steps away from the original Boston Tea Party site, this second chapter highlighted the lasting evolution of a movement led by veteran Niurka Castaneda, blending creative craftsmanship, legal guidance, media storytelling, and therapeutic outdoor spaces to honor female veterans nationwide.

AS SEEN ON THE MEDIA

Press releases, featured magazine covers, and national media coverage highlighting the AMOR Umbrella initiative and veteran support movement.

Official Press Release

Historic Memorial Weekend Gift Delivered

Read the official ABNewswire press coverage detailing the historic Memorial Weekend gift delivery conducted on behalf of veterans and veteran supporters nationwide.

Homeland Magazine October Issue Cover
Magazine Feature

Homeland Magazine

Featured on the cover of Homeland Magazine's October Issue, showcasing the impact and story behind the initiative for active-duty members and veterans.

View Featured Issue →
San Diego Veterans Magazine Cover
Magazine Cover & Article

Creating AMOR Umbrella

Featured on the cover of San Diego Veterans Magazine along with an in-depth article discussing the creation and mission of AMOR Umbrella.

Shift Magazine Feature Mention
Magazine Mention

Shift Magazine

Highlighted and featured in Shift Magazine, honoring the vision and ongoing impact of the AMOR Umbrella veteran support movement.

View Magazine Mention →
Turning PTSD into the American Dream
Editorial / Article

Changing PTSD into the American Dream

An inspiring editorial piece published on Medium detailing how trauma and post-traumatic stress can be transformed into purpose, resilience, and business innovation.

Milestone Case Studies

Deep dive into our signature federal and state presentations honoring the multi-branch women veteran sisterhood.

Federal Milestone

The White House Initiative

Commissioned to deliver custom executive presentation pieces for the Vice President of the United States. Showcases strict adherence to executive presentation standards, weather durability, and powerful systemic representation.

Read Full Campaign Case Study →
Statewide Impact

FL Governor’s Wife Initiative

Developed as a targeted regional outreach effort delivering specialized support, hope, and dedicated care packages featuring custom Pink Heart artisan builds to Florida communities.

Read Full Campaign Case Study →

Join The Initiative

Select your collaboration track to connect directly with our coordination team.

Corporate Gifting Partnerships

Elevate your organization's social impact with custom, mission-driven artisan gifting packages created by veteran-owned small businesses.

Explore Corporate Gifting

Support the Marketplace

Discover signature items, apparel, books, and impact-driven merchandise where a portion of proceeds directly empowers military families.

Explore the Marketplace