Welcome to AMOR umbrella: Service Disabled Veteran Owned - Exclusive discounts for current and former military, first responders and law enforcement
Niurka
Castaneda
Filmmaker. Journalist. Multimedia Artist. U.S. Army Veteran.
Turning adversity into purpose, stories into connection, and ideas into meaningful impact.
A Story That Became A Mission
Award-winning Niurka Castaneda, AKA The Impact Architect, is a U.S. Army veteran, filmmaker, author, entrepreneur, speaker, writer, poet, songwriter, and journalist whose work sits at the intersection of storytelling, resilience, entrepreneurship, and social impact.
She is the visionary behind AMOR Umbrella, a Creative Media & Filmmaking Co., where she uses film, journalism, publishing, education, and storytelling to create meaningful connections and positively change the narrative around the experiences that shape our lives.
Niurka was honored as a Military Veterans in Journalism (MVJ) Top 10 Award honoree for her feature story highlighting veteran resilience.
Her creative work includes the book series How to Build the Business That Fits Your Lifestyle , the university-accredited online course New Business Launch Guide, the graphic short story Venture into the Everglades, and her contribution to the Amazon #1 Global Bestselling compilation book The Art of Connection, which earned her a Certificate of Achievement from the Library of Congress .
She is also the Editor of Umbrella Splash Magazine, a Veteran Columnist for She Talks Magazine, and the Ambassador of the 10K Woman Rising International Movement. She serves as the Florida Regional Director for She Talks – Lead and Empower Her .
Driven by her mission to create positive change, Niurka produced and directed Keep On Living, a veteran suicide prevention documentary that uses powerful storytelling to explore connection, hope, purpose, and the realities surrounding suicide prevention.
Signature Topics
Powerful conversations designed to inspire action, build connection, and create meaningful impact.
Resilience
Building strength, hope, and forward movement through adversity.
Storytelling
Using stories to build connection, understanding, and impact.
Entrepreneurship
Moving from idea to implementation and building a business aligned with your life.
Women’s Empowerment
Building confidence, visibility, courage, and purpose.
Veteran Transition
Turning military experience and transferable skills into a new chapter.
Reinvention
Navigating unexpected transitions and creating what’s next.
Purpose & Impact
Turning experiences, talents, and ideas into meaningful contribution.
Leadership
Leading through authenticity, resilience, creativity, and connection.
Bring Niurka To Your Next Event
From conferences and corporate events to veteran programs, women’s leadership events, and entrepreneurship communities.
Corporate Leadership
Leadership teams, employee development, corporate events, and organizational programs.
Entrepreneur Communities
Founders, small business owners, accelerators, and entrepreneurship programs.
Veteran Organizations
Veteran organizations, military transition programs, and veteran events.
Women’s Leadership
Women’s conferences, leadership summits, and empowerment events.
Nonprofits & Associations
Fundraisers, awareness events, conferences, and community programs.
Film & Media Events
Film festivals, screenings, media conferences, and storytelling events.
Educational Institutions
Universities, colleges, student organizations, and leadership programs.
Resilience Events
Resilience conferences, awareness programs, and community conversations.
Founder Communities
Entrepreneur networks, founder events, business conferences, and retreats.
Signature Keynotes
Stories That Inspire. Ideas That Move.
Choose a signature presentation or work with Niurka to customize a message around your event’s goals, audience, and mission.
01 Resilience, A Badge Of Courage +
What do you do when life feels unbearable?
In this powerful keynote, Niurka explores resilience through stories of veterans, survivors, and individuals who have faced extraordinary adversity.
Through powerful metaphors from the eagle, buffalo, lotus flower, and Kintsugi, audiences discover that resilience isn’t about being strong all the time. It is about finding meaning, hope, connection, and purpose.
Audiences Will Learn:
- Build resilience through adversity
- Embrace change
- Cultivate hope
- Choose connection over isolation
- Transform pain into purpose
02 Elevating Veteran Stories Through Film & Storytelling +
Every veteran has a story. The question is: Are we listening?
Niurka explores the transformative power of storytelling as a tool for connection, education, understanding, and social impact.
Drawing from her work in documentary, television, publishing, and veteran-centered media, she demonstrates how authentic stories can bridge military and civilian communities.
Audiences Will Learn:
- The power of authentic storytelling
- How stories create connection
- How media can build understanding
- How veteran stories can bridge communities
03 The Unexpected Journey: Finding Magic Beyond The Plan +
Sometimes the most meaningful journeys are the ones we never intended to take.
Through an entertaining story of an unexpected journey, Niurka explores curiosity, adaptability, culture, human connection, and the power of saying yes to opportunity.
Audiences discover how embracing uncertainty can open doors to experiences and possibilities they never imagined.
Audiences Will Learn:
- Embrace the unexpected
- Adapt when plans change
- Find opportunity in uncertainty
- Build meaningful human connections
- Say yes to possibilities
04 Changing PTSD Into Living The True American Dream +
What if your greatest challenge could become the foundation for your next mission?
Niurka shares lessons from military service, civilian transition, entrepreneurship, creativity, and reinvention.
The presentation focuses on transferable skills, opportunity, support systems, purpose, and the possibility of creating a meaningful next chapter.
Audiences Will Learn:
- Recognize transferable skills
- Navigate major life transitions
- Discover new possibilities
- Reconnect with purpose
- Create a meaningful next chapter
05 Entrepreneurship: From Idea To Implementation +
Your idea doesn’t have to be perfect. It needs a place to begin.
Niurka shares practical lessons from building a purpose-driven media company and developing business education resources.
Audiences learn how to move from idea to action, overcome fear and self-doubt, and build a business that aligns with their values, strengths, and lifestyle.
Audiences Will Learn:
- Move from idea to implementation
- Identify opportunities
- Overcome fear and self-doubt
- Build around your strengths
- Create with purpose
Looking For A Customized Message?
Niurka can customize a presentation around your organization’s audience, goals, and event theme.
Talk About Your EventExperience The Storytelling
More Than Inspiration
Niurka’s presentations combine lived experience, powerful storytelling, practical insight, and a clear invitation to take action.
Audiences don’t just hear a story. They leave with a new perspective, a renewed sense of possibility, and a reason to move forward.
Want Niurka On Your Stage?
Request NiurkaWhat They Say
“She is a powerhouse of a woman.”Dr. Forbes Riley
Celebrity Host, Actress & Infomercial Queen
Media & Publications
More Than A Speaker. A Storyteller With A Mission.
Featured Work
How To Build The Business That Fits Your Lifestyle
A book series designed to help entrepreneurs build a business around their strengths, values, and lifestyle.
New Business Launch Guide
A practical guide for turning a business idea into a real launch.
Umbrella Splash Magazine
A creative media publication highlighting veterans, entrepreneurs, artists, writers, and stories that connect communities.
Hungry for Life
Journey from Despair to Purpose
Featured in a special edition of Umbrella Splash Magazine, this powerful story highlights veteran resilience, hope, and the journey from despair to purpose.
The article shares the story of veteran and advocate Queen Kimmie Tyson, exploring the strength of the human spirit and the power of finding a reason to keep moving forward.
AMOR Umbrella
A creative media and filmmaking company using storytelling, entrepreneurship, education, and media to create connection and meaningful impact.
Ready To Book?
Your Audience Has A Story.
Let’s Create The Next Chapter Together.
Whether you’re planning a corporate event,
leadership conference, veteran gathering,
women’s summit, entrepreneurship program,
film festival, or community event, Niurka brings
storytelling, lived experience, practical insight,
and purpose to the stage.




