How To Build The Business That Fits Your Lifestyle
A book series designed to help entrepreneurs build a business around their strengths, values, and lifestyle.
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It's our way of saying, “Welcome”.
Filmmaker. Journalist. Multimedia Artist. U.S. Army Veteran.
Turning adversity into purpose, stories into connection, and ideas into meaningful impact.
Award-winning Niurka Castaneda, AKA The Impact Architect, is a U.S. Army veteran, filmmaker, author, entrepreneur, speaker, writer, poet, songwriter, and journalist whose work sits at the intersection of storytelling, resilience, entrepreneurship, and social impact.
She is the visionary behind AMOR Umbrella, a Creative Media & Filmmaking Co., where she uses film, journalism, publishing, education, and storytelling to create meaningful connections and positively change the narrative around the experiences that shape our lives.
Niurka was honored as a Military Veterans in Journalism (MVJ) Top 10 Award honoree for her feature story highlighting veteran resilience.
Her creative work includes the book series How to Build the Business That Fits Your Lifestyle , the university-accredited online course New Business Launch Guide, the graphic short story Venture into the Everglades, and her contribution to the Amazon #1 Global Bestselling compilation book The Art of Connection, which earned her a Certificate of Achievement from the Library of Congress .
She is also the Editor of Umbrella Splash Magazine, a Veteran Columnist for She Talks Magazine, and the Ambassador of the 10K Woman Rising International Movement. She serves as the Florida Regional Director for She Talks – Lead and Empower Her .
Driven by her mission to create positive change, Niurka produced and directed Keep On Living, a veteran suicide prevention documentary that uses powerful storytelling to explore connection, hope, purpose, and the realities surrounding suicide prevention.
Powerful conversations designed to inspire action, build connection, and create meaningful impact.
Building strength, hope, and forward movement through adversity.
Using stories to build connection, understanding, and impact.
Moving from idea to implementation and building a business aligned with your life.
Building confidence, visibility, courage, and purpose.
Turning military experience and transferable skills into a new chapter.
Navigating unexpected transitions and creating what’s next.
Turning experiences, talents, and ideas into meaningful contribution.
Leading through authenticity, resilience, creativity, and connection.
From conferences and corporate events to veteran programs, women’s leadership events, and entrepreneurship communities.
Leadership teams, employee development, corporate events, and organizational programs.
Founders, small business owners, accelerators, and entrepreneurship programs.
Veteran organizations, military transition programs, and veteran events.
Women’s conferences, leadership summits, and empowerment events.
Fundraisers, awareness events, conferences, and community programs.
Film festivals, screenings, media conferences, and storytelling events.
Universities, colleges, student organizations, and leadership programs.
Resilience conferences, awareness programs, and community conversations.
Entrepreneur networks, founder events, business conferences, and retreats.
Stories That Inspire. Ideas That Move.
Choose a signature presentation or work with Niurka to customize a message around your event’s goals, audience, and mission.
What do you do when life feels unbearable?
In this powerful keynote, Niurka explores resilience through stories of veterans, survivors, and individuals who have faced extraordinary adversity.
Through powerful metaphors from the eagle, buffalo, lotus flower, and Kintsugi, audiences discover that resilience isn’t about being strong all the time. It is about finding meaning, hope, connection, and purpose.
Every veteran has a story. The question is: Are we listening?
Niurka explores the transformative power of storytelling as a tool for connection, education, understanding, and social impact.
Drawing from her work in documentary, television, publishing, and veteran-centered media, she demonstrates how authentic stories can bridge military and civilian communities.
Sometimes the most meaningful journeys are the ones we never intended to take.
Through an entertaining story of an unexpected journey, Niurka explores curiosity, adaptability, culture, human connection, and the power of saying yes to opportunity.
Audiences discover how embracing uncertainty can open doors to experiences and possibilities they never imagined.
What if your greatest challenge could become the foundation for your next mission?
Niurka shares lessons from military service, civilian transition, entrepreneurship, creativity, and reinvention.
The presentation focuses on transferable skills, opportunity, support systems, purpose, and the possibility of creating a meaningful next chapter.
Your idea doesn’t have to be perfect. It needs a place to begin.
Niurka shares practical lessons from building a purpose-driven media company and developing business education resources.
Audiences learn how to move from idea to action, overcome fear and self-doubt, and build a business that aligns with their values, strengths, and lifestyle.
Niurka can customize a presentation around your organization’s audience, goals, and event theme.
Talk About Your EventNiurka’s presentations combine lived experience, powerful storytelling, practical insight, and a clear invitation to take action.
Audiences don’t just hear a story. They leave with a new perspective, a renewed sense of possibility, and a reason to move forward.
“She is a powerhouse of a woman.”Dr. Forbes Riley
More Than A Speaker. A Storyteller With A Mission.
A book series designed to help entrepreneurs build a business around their strengths, values, and lifestyle.
A practical guide for turning a business idea into a real launch.
A creative media publication highlighting veterans, entrepreneurs, artists, writers, and stories that connect communities.
Featured in a special edition of Umbrella Splash Magazine, this powerful story highlights veteran resilience, hope, and the journey from despair to purpose.
The article shares the story of veteran and advocate Queen Kimmie Tyson, exploring the strength of the human spirit and the power of finding a reason to keep moving forward.
A creative media and filmmaking company using storytelling, entrepreneurship, education, and media to create connection and meaningful impact.
Ready To Book?
Whether you’re planning a corporate event,
leadership conference, veteran gathering,
women’s summit, entrepreneurship program,
film festival, or community event, Niurka brings
storytelling, lived experience, practical insight,
and purpose to the stage.